The people of the San Geronimo Valley love Noel “Arti” Fernandes almost as much as Mr. Fernandes loves soccer. (It’s hard to imagine even the most ardent love burning hotter than his passion for the beautiful game.)

Mr. Fernandes, co-owner of Arti Natural Indian Cafe in Lagunitas, who plasters his pickup trucks with splashy decals featuring the logos of his favorite teams and players, has always dreamed of watching Cristiano Ronaldo, the Portuguese superstar, play…