Coyuchi, the pioneering organic home textiles company founded three decades ago by a local weaver, is seeking to expand its reach. A rollout of new products and several stores across the country will be crowdfunded by small investors looking for a company aligned with their values, said C.E.O. Eileen Mockus. “We are really looking for opportunities for our customers to see, touch, feel and engage with our products and experience them first-hand before they decide to bring them into their homes,” Ms. Mockus said. “There’s a lot that you gain from having physical retail.” Coyuchi markets itself as a sustainable luxury living brand with a commitment to creating eco-friendly products. In addition to using 100-percent organic cotton and maintaining a traceable supply chain, the company works with recycled materials whenever possible. Coyuchi is now offering customers a chance to buy shares in the company through a “Reg A” offering—a crowd-funding option that’s bigger than a Kickstarter but smaller than an initial public offering, or I.P.O. The offering will be open through August. So far, the company has raised $1 million through the offering, which must conform to Securities and Exchange Commission guidelines. According to the offering webpage, Coyuchi’s net sales totaled $33 million in 2021. Between 2016 and 2021, its sales increased by an average of 26 percent per year. Meanwhile, its customer base grew from about 50,000 to 200,000. The company, which began as a wholesale enterprise, opened its first retail shop in Point Reyes Station in 2008. Last January, a second retail outlet opened in an upscale Palo Alto shopping mall, and plans are in the works to open several more stores over the next three years. Although the company generates most of its business through direct online sales, it also sells products through major retail outlets, including Anthropologie and Nordstrom. Brick-and-mortar stores serve as a sort of billboard for the brand, Ms. Mockus said. “Creating visibility with a profitable physical location—that combination is really important to the growth of the business.” The company was founded in 1991 by Christine Nielson, a former Inverness resident, weaver and West Marin school teacher. She first heard the word “coyuchi”—an Aztec word that refers to the naturally occurring, brownish color of cotton—while working on a community development project in Oaxaca. The company won an environmental award from the United Nations in 1994 for growing colored cotton without dyes or chemicals. Ms. Nielson sold the company in 2008, the same year the outlet opened in town. Information about the company’s investment offering can be found at www.manhattanstreetcapital.com/coyuchi.