Shop owner Drew Reinstein rejected a webcam for poetic descriptions of the daily break.     David Briggs

Describe the scene, but don’t reveal too much—and keep it wacky. That’s the philosophy of the owner of 2 Mile Surf Shop, Drew Reinstein, who writes an early-morning surf report for the popular Bolinas breaks, along with a handful of staff members. 

The entries describe the ocean in evocative, unexpected language, a . . .