If customers start talking about blood and guts while examining his vast collection of knives, swords and hatchets, Richard Nelson quickly changes the subject.
“I don’t get into talking with them about the bad end of it,” he said. “I tell them, ‘I don’t want to be a witness to whatever it is that you’re about to do. I run a clean business.’”
For the last three summers, from May through September, Mr. Nelson…