Describe the scene, but don’t reveal too much—and keep it wacky. That’s the philosophy of the owner of 2 Mile Surf Shop, Drew Reinstein, who writes an early-morning surf report for the popular Bolinas breaks, along with a handful of staff members.
The entries describe the ocean in evocative, unexpected language, a mixture of surf lingo and poetry. Going beyond the technicalities, they feature an inspirational quote and a photo of a crystal—and hints of…